We maintain a commitment that emphasizes efforts to provide customers with products and services matched to the times. It dates back to the establishment of POLA INC. in 1929. Today, we oversee a rich assortment of products under nine distinct brands that include POLA and other domestic labels such as ORBIS, available through order channels and directly operated stores, and pdc, available through general retail channels, as well as overseas brands Jurlique and H2O PLUS. Drawing on this product diversity, we are expanding our presence around the world, particularly in Japan and the rest of Asia, with various brands fine-tuned to different marketing channels and price brackets.
In 2010, POLA ORBIS HOLDINGS listed on the First Section of the Tokyo Stock Exchange. With this milestone event, the POLA ORBIS Group acknowledges the heightened expectations of stakeholders and the increased responsibilities of a publicly listed company, and we are embracing this opportunity to succeed on an even higher level than before.
In fiscal 2012, we steadily implemented the strategies of a medium-term management plan guided by a long-term vision and were rewarded with higher sales and higher operating income for the third consecutive year. In fiscal 2013, the last year of the medium-term management plan, we aim to build on this success on two fronts. In Japan, we will strive to ensure stable growth of existing brands, particularly our flagship brands POLA and ORBIS, and accelerate growth of brands under development; and overseas, we will energetically promote the POLA and ORBIS brands while raising the profile of Jurlique and H2O PLUS. These efforts will enable us to become a "highly profitable global company" and meet stakeholder expectations.
With this objective in mind, all members of the POLA ORBIS Group will work toward the creation of new value in their respective products and services, while pursuing a variety of activities that support enhanced "beauty and culture." Through this approach, the Group will continue to grow and develop into a trusted global organization with products and services in constant demand.