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Community involvement and development - Contributing to Society

(1) Contributing to Society through Beauty

POLA: Continued Beauty Volunteer Work at Institutions and Hospitals across Japan

Continuing with beauty volunteer work at institutions and hospitals across Japan

Continuing with beauty volunteer work at institutions and hospitals across Japan

As an expression of our gratitude to all local residents, we at POLA make use of our beauty-treatment and makeup skills to conduct beauty volunteer work at nursing homes and hospitals. We do this every year to help patients and senior citizens remember the fun of dressing up using skincare and makeup as well as to stimulate them through interactions with people from outside.
In 2017, we conducted 289 beauty volunteer activities at elderly homes, nursing homes, and other institutions across Japan.

(2) Post-Earthquake Assistance

ORBIS: Continuous and Developmental Post-Disaster Restoration Assistance

Sign art in temporary housing

Sign art in temporary housing

Our booth at the Tohoku Food Marathon and Festival

Our booth at the Tohoku Food Marathon and Festival

Kumamoto Future Fund Support Organization

Kumamoto Future Fund Support Organization

ORBIS has continuously provided restoration assistance during the eight years since the Great East Japan Earthquake. In addition to emergency material assistance directly after the earthquake, we established the Itsumo Project to "help those affected quickly take back their 'regular' (itsumo) daily lives." We continue to work to provide sincere assistance in cooperation with our customers and through the volunteer work of our employees.
The Itsumo Project funds some of its activities through donated "shopping points," which are returned to our customers when they make purchases. (Point donations ended in March 31, 2018, but assistance is on-going.) So far, we have supported a broad variety of initiatives, including the House Living Project where we brought color back into daily life by painting pictures on the barren walls of temporary housing. We have been supporting and volunteering at the Tohoku Food Marathon and Festival since the beginning. We participated for the fifth time in March 2018.
Moreover, directly after the 2016 Kumamoto Earthquake, we created the ORBIS Kumamoto Future Fund. We offer monetary support for the activities of local restoration support organizations.
In the future, we are hoping to conduct activities for supporting the learning and education of the young people in charge of the futures of the affected areas.
The Itsumo Project has included about 50 restoration support activities, total donations of about 140 million yen, and a total of 240 volunteering employees (June 2011-end of February 2018).

POLA: Beauty Volunteering in Areas Affected by Disasters

Since 2012, POLA staff in the northern Tohoku region and at the POLA THE BEAUTY Morioka Saien Store have done beauty volunteer work in the form of Personal Grooming Classes for women living in emergency temporary housing after the Great East Japan Earthquake as part of the Life Purpose and Health Classes, organized by the Kamaishi Health Center in Iwate.
In 2017, we held classes three times in Kamaishi and Otsuchi in September and October, also including makeup classes. Participants are always asked to fill out a questionnaire and many comments were along the lines of "It brightened my mood," "It was so much fun," "It was great to interact with the staff and other participants," "It was very fresh," "I want to take health classes like this," "I want you to come again," "It energized both body and soul," and "If there is time, I want to participate again." We could achieve splendid results in terms of maintaining and improving physical and mental health and we saw high satisfaction and strong motivation to participate among local residents and other supporters.
These activities are still ongoing today, conducted by center staff as well as shop owners and Beauty Directors in the local area.

(3) International Assistance

Continuous TFT to Help End Starvation in Developing Countries

Since the fall of 2007, the POLA ORBIS Group has continuously implemented Table for Two (TFT) in all the staff cafeterias of our offices. TFT is a social contribution movement that originated in Japan, where 20 yen from every purchase of a healthy menu item goes to school meals for children in Africa or elsewhere. The goal is to deal with both starvation in developing countries and obesity and lifestyle diseases in developed countries at the same time. In October 2017, on World Food Day, we implemented TFT with POLA beautiful skin cafeteria lunchboxes also at the Ginza Building of POLA ORBIS HOLDINGS, which does not have a staff cafeteria. Total donations until 2017 was 10,778,280 yen (including matching gifts), which has enabled us to provide about 539,000 school lunches to children in developing countries.

TFT activity (POLA CHEMICAL INDUSTRIES)

TFT activity (POLA CHEMICAL INDUSTRIES)

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