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Culture, Arts, Design - Disseminating Japanese Esthetics and Culture to the World

POLA: The 39 Project

On the occasion of POLA's 80th anniversary, we started the 3.9 Project to introduce society to the proud spirit of Japanese craftsmanship and to contribute to the revitalization of regional industries. In the past we have contributed to such industries and realized innovative craftsmanship with B.A The Cream containers made of Edo kiriko glassware, deep-sea water from Sado, etc. In the future, we plan to expand this beyond POLA, to the whole Group.

B.A The Cream Edo Kiriko

B.A The Cream Edo Kiriko

THREE: Delivering the Four Seasons of Japan

season_groupshot

Japan has four seasons, and the people of the past achieved great craftsmanship by studying them. This goes for the cosmetics brand THREE by ACRO INC. as well. We are always striving to develop better products in harmony with the seasons and taking a customer perspective. We gradually launched the SAKURAISM collection across Japan to match the cherry blossom forecast, and in 2017, we gradually launched the fall foliage-themed WHEN THE LEAVES DANCE from north to south to match the changing of colors. This innovative approach to promotion that aligns launch dates with the blossoming of flowers and coloring of leaves became a hot topic on the market and in the industry. It was also praised internationally as expressing the Japaneseness of the brand. We will continue to disseminate Japan's gifts to the whole country and to the world.

POLA: Supporting Fairy Japan POLA with "Beauty" Technology

Beauty support to Fairy Japan POLA

Beauty support to Fairy Japan POLA

Since 2007, POLA has supported the rhythmic gymnastics national team Fairy Japan POLA as its official partner, and has expanded support to individual athletes since 2014. Not only do our especially selected beauty coaches oversee the makeup of each athlete according to their facial features, but they do skin checkups, offer skincare advice, and assist with hairstyles that last entire competitions, fighting together as team members. We continue to provide support, including daily care, to help the athletes maintain healthy skin even in difficult situations and draw out their inner brilliant beauty as they take on the world.
In 2017, we conducted skin checkups for and offered skincare advice for all team members, new and old. We developed new makeup and special makeup products just for the athletes (not for sale) as they were preparing for the world championship, as well as organized makeup classes.

Package Design Awards

At the POLA ORBIS Group, we are not only concerned about the contents of our products, but we also take seriously the design of our containers as visual objects that can cultivate the richness of our customers' minds. We design our containers while imagining in what settings our products will be used, and we have received awards for them in international design contests.

V Resonatic Cream

V Resonatic Cream

iF DESIGN AWARD 2018
Packaging category, Beauty/Health division

Whitissimo

Whitissimo

iF DESIGN AWARD 2018
Packaging category, Beauty/Health division

GOOD DESIGN AWARD 2017

Gyokuro-no-biryokucha

Gyokuro-no-biryokucha

iF DESIGN AWARD 2018
Packaging category, Beverages division

ALLU

ALLU

iF DESIGN AWARD 2017
Packaging category, Beauty/Health division

White Shot

JAPAN PACKAGE DESIGN AWARDS 2017
Cosmetics and Perfume division, gold prize

iF DESIGN AWARD 2016
Packaging category, Beauty/Health division

reddot award communication design 2015
Packaging Design Category, Best of the Best

B.A

B.A

JAPAN PACKAGE DESIGN AWARDS 2017
Cosmetics and Perfume division, silver prize

Gold pentaward 2016 -Body-

reddot award communication design 2016
Packaging Design Category, Winner

Whitissimo Base Makeup

Whitissimo Base Makeup

Bronze Pentaward 2016 -Luxury-

Kurobihatsu

Kurobihatsu

reddot award communication design 2016
Packaging Design Category, Winner

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