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Regional Revitalization - Creating Local Jobs and Maturing Regional Living Cultures

The POLA ORBIS Group is fully mobilizing our greatest strength, the "ability to create beauty," for the development of local communities, which is the foundation of our business activities and people's lives. To do this, we will build a close relationship with local communities and will contribute to the creation of local job opportunities and the maturation of regional living cultures through our business activities. We will also add innovative value in the form of the beauty of locally transmitted crafts as well as traditional techniques and formative beauty, transmitting this to the world.

(1) Initiatives for Promoting the Circulation of Regional Economies

POLA Provides Job Opportunities for Women

Recruitment forum

Recruitment forum

Since its founding, POLA has provided job opportunities for women. At present, we have about 46,000 Beauty Directors working at mainly our 40 centers in regions across the country.
We are holding recruitment forum nationwide. These forum not only introduce participants to jobs at POLA, but also include presentations for women thinking about changing occupation. We had about 4,000 participants annually.

POLA: Comprehensive Partnership Agreement for Stimulating the People of Akita through "Beauty"

POLA concluded a comprehensive partnership agreement with Akita Prefecture on November 16, 2017. As part of our business activities, POLA is building close co-creative relationships with the local communities and spreading new change and possibilities. This time, we concluded an agreement with Akita, known for its high esthetic awareness as symbolized by the "Akita bijin" (Akita beauty). We are engaged in supporting female empowerment and employment, giving form to the slogan "Bi-no-kuni Akita" (Land of Beauty Akita), improving services for people in the prefecture, and revitalizing local communities. We will continue to expand our co-creative relationships with the regions.

THREE: Using Waste "Tea Fruits" as an Ingredient

THREE: Using Waste Tea Fruits as an Ingredient

The cosmetics brand THREE by ACRO INC. is a lifestyle brand providing organic skincare and imaginative makeup using essential oils and Japanese ingredients.
THREE products use tea fruits from Shizuoka, apples and kuma bamboo grass from Aomori, nanko plums from Wakayama, yuzu from Kochi, and other natural ingredients produced in Japan.
Of these, the "tea fruits" from Shizuoka were normally discarded as only the leaves are used to make tea. The tea fruits are picked one by one by our employees in cooperation with local producers.

THREE: Developing Uniquely Japanese Products by Merging Carefully Selected Domestic Ingredients and Traditional Candy Making from Kyoto

(1) Initiatives for Promoting the Circulation of Regional Economies

THREE: Developing Uniquely Japanese Products by Merging Carefully Selected Domestic Ingredients and Traditional Candy Making from Kyoto

The cosmetics brand THREE by ACRO INC. has been developing skincare products using carefully selected Japanese ingredients. Now, we have added the category "food products" and have attempted to develop a product for holistic care (comprehensive care inside and out) from inside the body by making candy with Japanese skincare ingredients. Adding to THREE's meticulousness, we have also received massive help from traditional Kyoto candy maker Daimonji Ame Honpo. The result is a product that merges carefully selected Japanese ingredients and meticulous candy making.
Through this development, our hope is that THREE can give more people the opportunity to experience this fastidious candy making that does not receive so much attention among the general public, but which uses Japanese ingredients full of the blessings of nature and contains the wish "to make candy that you can't stop eating." As a result, we have completed a unique product that sold out on the first day and could convey the experience of "eating" Japanese unique tradition and blessings of nature to so many people. We want to continue to develop products that enable to disseminate the wonderful power of traditional Japan through THREE.

(2) Initiatives for the Maturation of Regional Living Cultures

POLA: Nippon Bihada-ken Grand Prix (Japan Beautiful Skin Prefectural Grand Prix)

POLA: Nippon Bihada-ken Grand Prix

Since 2012, POLA has presented Nippon Bihada-ken Grand Prix (Japan Beautiful Skin Prefectural Grand Prix) as a way to inform people about "the importance of knowing the environment of one's skin in order to make it beautiful." Based on our vast database on Japanese women's skin, containing more than 17.5 million cases (as of the end of December 2017) collected over many years, we have created a scoring system in eight categories (dark spots, wrinkles, moisture, etc.), collect data by prefecture from all 47 prefectures, and rank the prefectures. The winner of the 2017 Nippon Bihada-ken Grand Prix was Toyama Prefecture.
After analyzing skin check data from APEX, an individual skincare brand that provides care to suit the individual needs of every customer, we found that there were differences in skin depending on area of residence. We believe that this reflects the different environments skin is exposed to because of differences in climate and topography between regions in Japan. For example, the impact of UV light, aridity, and so forth differs greatly between north and south, Pacific coast and Sea of Japan coast, coastal regions and inland regions.
Because we want people to be aware of "the importance of knowing one's environment and treating one's skin accordingly," we started Nippon Bihada-ken Grand Prix as a way to spread this beauty awareness.

POLA: Bihada Yoho (Beautiful Skin Forecast)

POLA: Bihada Yoho

POLA has worked together with the Japan Weather Association, a professional meteorological body, and extensively revealed how the climate of various prefectures impacts skin as Japan's complex natural features can cause markedly different weather even in neighboring areas. This led to the creation of the beauty information website Bihada Yoho (Beautiful Skin Forecast) in 2015. Next month's weather predictions are used to estimate skin effects in terms of dark spots, wrinkles, pores, and saccharification through unique algorithms. The website then informs users what care is needed depending on prefecture. The relationships between PM2.5 and other air pollutants and weather and topography as well as between PM2.5 and other air pollutants and skin are analyzed using the latest insights and are transmitted via the website as "skin tremor" care. This initiative for conveying optimal beauty care methods and treatments by region of residence rather than nationally can only be done by POLA because POLA provides personalized skincare. This initiative contributes to raising awareness of POLA and making people want to use our products.

The THREE TREE JOURNAL

The THREE TREE JOURNAL

The THREE TREE JOURNAL

The THREE TREE JOURNAL

THREE's information website THREE TREE JOURNAL is celebrating its fifth anniversary this year as it was launched in April 2013.
Five hundred and sixty articles were published during these five years. The journal has continuously imparted information in diverse genres, starting with beauty but also including art, food, music, literatures, and ethical issues. The following articles have communicated valuable messages to our customers as well as our employees.

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