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QOL Improvement through Innovative Technology Services

The POLA ORBIS Group offers greater enjoyment and enrichment for the customer's soul, changing lives. For that purpose, we continue to search for cutting edge technology and service, striving to offer inspiration that goes beyond the customer's expectations.

Improving Quality of Life Through Cutting Edge Technology

Through our research, the POLA ORBIS Group creates new value that goes beyond the boundaries of cosmetics. Centered around Science, Life, and Communication, we are creating new value to bring color to the beautiful lives of our customers. For that purpose, we have gathered the entire Group's unified research functions at POLA ORBIS HOLDINGS' Multiple Intelligence Research Center, and based on the strategies determined there, we carry out research at the POLA CHEMICAL INDUSTRIES Frontier Research Center, creating ideas to be utilized in new and established projects.

Receiving Approval Even for Spots, Wrinkles, and Dryness

First New Skin Whitening Active Compound Quasi-pharmaceutical*1 on the Market in 10 Years*2

PCE-DP*3, a new skin whitening active compound, was approved in December 2018. POLA began sales in May 2019 of White Shot LX (Lotion) and White Shot MX (milk)*4, a new product containing this compound.

The Only Wrinkle Improvement Mechanism*5 Quasi-pharmaceutical in the World

First sold in January 2017 by POLA, Wrinkle Shot Medical Serum contains the world's only approved quasi-pharmaceutical wrinkle improvement compound, NEI-L1.*6 This compound improves wrinkles using the power of the skin itself by blocking an action where wrinkles are formed when the body mistakes mild inflammation that results from pressure caused by UV radiation as injury. Approximately 1.7 million units were sold by the end of 2018, with 800,000*7 people experiencing POLA's cutting edge technology.

Food for Specified Health Uses (FOSHU ) Even for Skin*8

Sales of ORBIS DEFENCERA, a Food for Specified Health Uses (FOSHU) product with verified skin functions, began in January 2019. Highly valued for offering an ingestible skincare product, we sold over 80,000 units*9 within only one month from the start of sales. Dryness is a concern not just for the face, but for the entire body. Because this is an ingestible skincare product, it offers skincare for the face, back, feet, and all parts of the body where dryness is a concern. This product is also recommended as a measure against skin dryness on hard-to-reach parts of the body.

  • *1 Controls the accumulation of melanin, and protects against wrinkles and freckles
  • *2 As a quasi-pharmaceutical product containing a new skin whitening active compound. According to quasi-pharmaceutical product certification information from the Pharmaceuticals and Medical Devices Agency as of December 2018
  • *3 Dexpanthenol W
  • *4 Sold as WS Lotion LX, WS Milk MX
  • *5 “Only Wrinkle Improvement Mechanism in the World”: a mechanism to improve wrinkles by balancing the decomposition and formation of inner skin through the inhibition of activity caused by the neutrophil elastase
  • *6 NEI-L1: Component Name: Sodium[[trifluoro- isopropyl- oxopropyl] aminocarbonyl] pyrrolidine]carbonyl ]-methylpropyl] aminocarbonyl ]benzoylamino]acetate]
  • *7 800,000 people: sales results from January 1, 2017 to December 31, 2018 (POLA investigation)
  • *8 Approved to be Displayed: the glucosylceramide from rice germ contained in this product is suitable for people concerned about skin dryness as it helps protect the skin from moisture loss
  • *9 Sales results from January 1 to 31, 2019 (ORBIS investigation)

Improving Quality of Life Through Customer Service

The POLA ORBIS Group values meeting each and every customer because we are a direct seller of our own products. Finding the beauty among each interaction with our customers, we quickly deliver to the customer in a customized way.

POLA: Our Beauty Directors Provide the Best in Service

The approximately 45,000 POLA Beauty Directors all over Japan offer the most suitable beauty to each customer through counseling and cosmetology. We changed the name of our POLA LADIES to Beauty Directors to improve the value offered to our customers.
Improving product quality and having customers experience joy. From this desire, we offer education on our principles and strengthen our response to customers, creating a system to offer continuous high-quality customer service.

Improving Quality of Life through Product Brands: POLA APEX

Personalization is increasingly attracting attention, but for 30 years, POLA has been dealing with women's skin on a personal basis through the APEX brand. APEX is a personalized skincare brand, creating skincare products suitable for each individual person together with the customer, based on our unique, skin analysis technology.

Through utilizing the big data from 18 million types of skin and new technology with installed AI, customers are now able to select skincare items that match their skin, from 8.52 million varieties - approximately 3.4 times the varieties from conventional methods. From video analysis, we analyze the potential of the skin in 5 and 10 years, which offers insight into the skin's possibilities and abilities that should be strengthened. Furthermore, from still image analysis and through technologies that show us the conditions of the skin that are likely to appear in the near future, we analyze the condition of the skin - form, color, skin fluctuations, moisture etc. -, which offers insight into the skin's strengths and weaknesses. Taking climate information from where the customer lives, we then create skincare products to address issues that ought to be considered, one at a time, based on the results of the analysis. After understanding the customer's goals and habits, we then use our 39 varieties of our 7-item touch-up testers and adjust textures to meet the customer's preferences, all the while offering an enjoyable time.

ORBIS: Communication for Each Customer

ORBIS directly receives feedback and requests from customers through communicating via our catalog and online shop, at ORBIS THE SHOP, and more in a way that feels like a constant, continuous connection with customers. We then create paper items, digital screens, services, products, and shops based on this feedback.

Realizing the Ideal Version of Oneself through AI - ORBIS: Personal AI Makeup Advisor

ORBIS offers an in-app Personal AI Makeup Advisor service as a support tool to allow customers to enjoy makeup that matches the ideal impression on any particular day.
Just by taking a face photo, the AI determines your personal colors from four categories based on the four seasons and matches the face proportion diagnostics that analyze facial parts, ratios, and more to offer colors that match your skin and products that meet your goals.
And by answering questions about your ideal image of yourself in the app, you can receive personalized advice based on the results, such as makeup combinations to get you closer to your ideal image, ways to apply makeup, and more.

ORBIS will continue with a variety of initiatives, aiming to discover a beauty that matches each person and to realize the ideal version of each person based on high experiential value that utilizes technology.