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Sensitize the world to beauty. Representative Director and President Satoshi Suzuki

The POLA ORBIS Group is a corporate group primarily devoted to cosmetics, structured around multiple brands that each have rich individuality.

"For the joy of giving joy" - This year, we are celebrating the 90th anniversary of POLA, which was founded in 1929.
Since our founding, we have continued to serve our customers by working close to them, offering products and services that are suited to the times. Now we have a range of brands with strong and distinctive value, including POLA and ORBIS as the two flagship brands, THREE, which is a department store brand, and DECENCIA, a brand dedicated to sensitive skin, as well as the overseas brands of Jurlique and H2O PLUS.
With these brands, we operate in Japan, Asia and other countries around the world by offering products in an array of price ranges through diverse sales channels.

In 2018, the second year of our medium-term management plan, we began to offer Wrinkle Shot Serum, the first quasi-drug cosmetics product for wrinkle improvement to be approved in Japan, in overseas markets. In addition, POLA was strong both in Japan and overseas while THREE, brands under development, continued to have a strong showing. As a result, we achieved positive year-on-year growth of both net sales and operating income for the ninth consecutive year.
We reduced the price of Wrinkle Shot Serum on January 1, 2018. This has allowed us to gain faithful customers in their 30s and those in their 40s, creating new ties with our customers. In addition, three new brands were create at ACRO, which operates the THREE brand. This has allowed us to offer new value in the market. Further, in December, POLA Chemical Industries, Inc.received approval for a new active ingredient for skin whitening for the first time in about ten years in the market. This is planned to be commercialized by POLA in May this year, with an aim to further revitalize the skin whitening market, which has high demand.

In fiscal 2019, we will continue to take advantage of what we position as our strengths: high brand loyalty enabled by direct ties with our customers, R&D capability in the skin care area enabled by concentration of our resources, and our multi-value chain strategy, under which our brands produce strong synergies with each other.
We will thus achieve stable domestic growth and make upfront investments in overseas brands and new brands to accelerate growth.
In addition, at the Multiple Intelligence Research Center (MIRC), which has overall control of research projects implemented at the POLA ORBIS Group, we will continue to strengthen our platform for research conducted beyond the boundary of cosmetics, which serves as the growth engine for our long-term development. In doing so, we will achieve our goal of being a highly profitable global company in the areas of beauty and health, as you expect of us.

Sensitize the world to beauty

At the POLA ORBIS Group, we have set “Sensitize the world to beauty” as our mission ahead of our 100th anniversary in 2029. Based on this mission, we will strive to achieve our vision, namely, “To maximize the unique character of each brand, and become a global corporate group that enriches the lives of people around the world.”
We will continue to make innovations happen as a corporate group that gives people opportunities to change their lives by inspiring them through the provision of unique value -- including diverse experiences, information, culture, and art -- in addition to offering cosmetic products and services.

Representative Director and President  Satoshi Suzuki
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