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The POLA ORBIS Group is accelerating efforts to expand its multi-brand strategy into Asia, particularly China, to underpin higher overseas sales and market share.

jurlique

Joined POLA ORBIS Group in February 2012

Jurlique—an Australian brand promoting products made with natural ingredients extracted from plants grown under pesticide-free, biodynamic methods on the company’s own farms. The brand enjoys a solid reputation worldwide as a pioneer in the natural, organic cosmetics category.
Jurlique has established a presence in some 20 countries and regions and has been making significant inroads in Asia. The brand has launched high-performance products in the anti-aging and skin-whitening categories and is seeking to derive synergies with technologies under the POLA ORBIS Group umbrella.

Jurlique’s own farm in Australia
Jurlique’s own farm in Australia

Purely White
Purely White

Speeding Up Expansion in China and Hong Kong

Jurlique products are available in around 20 countries, sold primarily at department stores, directly operated stores, and duty-free shops. China and Hong Kong are priority markets, and Jurlique has grown steadily since sales commenced in earnest in 2009, with the sales ratio exceeding 30% as of 2012. The company is accelerating the development of its store network in China, which numbered 90 as of December 2013.

Store openings in department stores in China
Store openings in department stores in China

H2O PLUS

Joined POLA ORBIS Group in July 2011

H2O PLUS—a North American brand promoting skincare and bodycare products made with sea-derived ingredients. The brand is rapidly expanding its market presence through a business model utilizing agents.

H2O PLUS store
H2O PLUS store

Market Development, Emphasizing North America

In North America, the world’s largest cosmetics market, H2O PLUS products are available through directly operated stores, retail locations, department stores, and cosmetics specialty stores. The brand also has a solid position in Asia. In 2012, H2O PLUS launched a new product-Total Source Night Cream-developed with POLA CHEMICAL INDUSTRIES, showcasing new Group synergies at work.

H2O PLUS<br />Total Source Night Cream
H2O PLUS
"Total Source Night Cream"

POLA has been expanding as a high-prestige brand mainly in Asia.
Locally hired staff acquire skin analysis, counseling, and esthetic hospitality techniques under the enthusiastic tutelage of Japanese staff, enabling even overseas customers to enjoy hospitality typical of POLA.
Based on the scientifically proven comfort that Orbis provides, we are promoting a unique blend of mail-order and retail sales channels in Asia, particularly in China and Taiwan.
THREE kicked off overseas availability of products in 2013 with shops in Thailand. Efforts will be directed toward building demand in Asia with skincare products using Japanese ingredients and makeup designed by a New York makeup artist.

Business Segments

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