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Overseas Expansion

Today, with customer perceptions and lifestyles becoming increasingly diversified, a single-brand approach to attract many customers dilutes brand concept and causes image cohesiveness to crumble. That is why POLA ORBIS HOLDINGS stresses a different approach in brand development.
Women's lifestyles and value perceptions change with the times. To better address trends whenever they appear, POLA ORBIS HOLDINGS maintains a portfolio of cosmetics brands, each with its own concepts, sales channels and price range. In this way, each brand is distinct, using independent management to facilitate targeted brand identity to expand respective shares of the cosmetic market.
In promoting a multi-brand strategy, we will perpetuate a cycle that demonstrates Group synergy and generates new value through the intersection of diverse personalities.

R&D Capabilities

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